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A little store with a big purpose

September 12, 2021 11:30 am | By Emily Booker

The Paraclete carves out a niche to serve East Tennessee and beyond thanks to online sales By Bill Brewer It’s not your grandmother’s Paraclete anymore. Well, it really is, and your mother’s, too, but recent changes at the longtime Catholic retailer mean it’s also your children’s, your parish’s, your priest’s and deacon’s, and even the Baptist church down the street’s Paraclete. How The Paraclete is growing. But you would never know to look at the retail store from the outside. Changes that have taken place on the inside reveal an expanding customer base, with sales now from coast to coast and suppliers from as far away as Italy. The Paraclete is no longer just the West Knoxville Catholic gifts and books store. While many Christian book and gift sellers are struggling to stay open amid stiff online sales competition, The Paraclete is bucking the trend, and doing so in... Read more →